The footer at the bottom of a page often contains links to further information like the site owner and the legal framework. Links to more subpages can also be placed in the text and image elements in the website’s content. The navigation helps the user orientate themselves and see an overview of the website’s structure. They are displayed on every subpage of the website and not just on the home page.

departments, product categories, or representative information pages) are usually combined in the navigation and can be found in the header of the website.

Hyperlinks, or simply ‘links’ are used to connect single HTML documents of a website. Depending on the size of the website, site visitors have the opportunity to access the website’s subpages.

When this address is typed into a browser’s search field (known as the uniform resource locator, URL), the start page of the website appears. Many companies include a link to their website on their business cards or in their e-mail signature.

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